Apple (AAPL)
Apple Inc. runs one of the largest consumer hardware and software ecosystems on Earth: iPhone is still the revenue anchor, but Services (App Store fees, Apple Music, iCloud, AppleCare, advertising) has become a high-margin engine alongside Mac, iPad, and Wearables (AirPods, Watch). The company reports on a September fiscal year; geographic mix (Greater China vs Americas) and FX can move the consolidated top line even when unit trends look stable. Apple reported revenue of $416.2 billion and net income of $112.0 billion for the fiscal year ended 27 September 2025, both records. Services alone passed $109 billion. Because the fiscal year ends in September, this total covers a different twelve months than a December-year peer.
Since January 1st
Year progress
68.9% of the year
How we visualize Apple (AAPL)'s revenue flow
MoneyPerSecond Editorial·Data last reviewed: August 25, 2026
Apple's fiscal calendar ends in September, so "annual revenue" on this page may lag calendar-year headlines by one quarter versus peers. Services gross margin exceeds hardware margin; that mix shift means revenue growth can understate profit growth—a nuance lost in a pure top-line per-second counter.
Greater China revenue swings with iPhone cycle timing and local competition (Huawei resurgence, regulatory app-store rules). FX translation alone can move reported USD revenue when the dollar strengthens against yen or euro.
Capital return (buybacks, dividends) does not reduce revenue but shapes EPS; it is easy to confuse buyback-adjusted EPS with the sales throughput shown here. Link to our World GDP counter: Apple's ~$416B revenue is under half a percent of nominal global output—tiny nationally, gigantic corporately.
Supply-chain concentration (TSMC fabrication, Foxconn assembly) means operational risk sits outside the revenue number. ESG and geopolitical analyses belong in case studies; this page stays with 10-K consolidated sales.
Time Breakdown
$13,196.38
per second
$791,782.72
per minute
$47,506,963.47
per hour
$1.14B
per day
$416.16B
per year
How is this calculated?
// Annual amount
$416.16B
÷ 31,536,000 seconds/year
// Per second
= $13,196.38/sec
The counter starts from January 1st of the current year and accumulates at a rate of $13,196.38 every second, based on Apple (AAPL)'s estimated annual figure of $416.16B.
Methodology
The annual figure is total net sales for the fiscal year ended 27 September 2025 ($416.2 billion) from Apple's Form 10-K. It is revenue, not profit: net income for the same period was $112.0 billion. Segment notes explain iPhone vs Services vs other products. We do not pro-rate quarters or apply real-time estimates; the per-second value is annual revenue divided evenly across seconds.
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Data Sources
Apple Q4 FY2025 results (30 October 2025) and FY2025 Form 10-K
https://investor.apple.com/Cited figure
Apple, Q4 FY2025 results and FY2025 Form 10-K (2025): $416.161 billion for FY2025, year ended 27 September 2025, as reported by the publisher. Retrieved 8 September 2026.
https://investor.apple.com/Disclaimer
Revenue figures are based on the most recent annual report and may not reflect current quarterly trends.
Frequently Asked Questions
How much revenue does Apple generate per second?
FY2025 revenue of $416.2 billion works out to about $13,196 per second, or roughly $1.14 billion per day, when spread evenly across the year. On net income of $112.0 billion the same calculation gives about $3,552 per second.
What is Apple's biggest revenue source?
iPhone remains Apple's largest revenue driver, followed by Services (App Store, Apple Music, iCloud), Mac, iPad, and Wearables.
Does Apple's counter include App Store and subscription revenue?
Yes. Those flows are part of the Services segment in Apple's financial statements, alongside iCloud, payment services, and other recurring revenue lines.
Why use fiscal-year revenue instead of market cap?
This site focuses on economic throughput (sales) for company pages, similar to GDP-style counters. Market cap reflects equity investor sentiment and can diverge sharply from annual revenue.