Kylie Jenner
Kylie Jenner earns from Kylie Cosmetics (now part of Coty), endorsements, and social media. She became one of the youngest self-made billionaires before Coty's acquisition adjusted valuations.
Since January 1st
Year progress
68.9% of the year
How to read Kylie Jenner's earnings per second
Jenner's figure is smaller in scale than the other beauty-and-fashion entries on this site for a specific reason: in 2020 Coty acquired 51% of Kylie Cosmetics for roughly $600M, a deal that valued the whole company well below the figures originally reported, and Forbes subsequently removed her "self-made billionaire" title, citing inflated estimates of the company's size. What remains is a real but reduced ongoing stake, plus newer ventures like Kylie Skin, Kylie Baby, and the 2024 canned-cocktail launch Sprinter.
This makes Jenner a useful teaching contrast with Rihanna's Fenty Beauty page: both built cosmetics brands around a personal following, but Coty's disclosed acquisition price for Kylie Cosmetics gives a firmer, audited-adjacent number than Fenty's privately reported valuation, which is one reason the two annual figures on this site diverge as much as they do despite similar starting points.
A large share of Jenner's income outside the Coty stake comes from social-media endorsement deals and appearances tied to her reality-television presence (Keeping Up with the Kardashians and its successor, The Kardashians), which pay per-post or per-campaign rather than as a salary. That income is lumpy and deal-dependent in a way the flat annual figure on this page does not capture; a single major campaign year can look very different from a quiet one.
Coty's own SEC filings, as a public company, are the most audited source available for the Kylie Cosmetics valuation—rarer transparency than most entries on this site enjoy. Forbes' reporting on the 2020 title revision is worth reading directly for how quickly a "self-made billionaire" estimate can be revised once real deal terms are disclosed; compare it with Jay-Z's or Rihanna's pages for other luxury-conglomerate stake structures.
Time Breakdown
$1.90
per second
$114.16
per minute
$6,849.32
per hour
$164,383.56
per day
$60,000,000.00
per year
How is this calculated?
// Annual amount
$60,000,000.00
÷ 31,536,000 seconds/year
// Per second
= $1.90/sec
The counter starts from January 1st of the current year and accumulates at a rate of $1.90 every second, based on Kylie Jenner's estimated annual figure of $60,000,000.00.
Methodology
Annual earnings are estimated from cosmetics revenue share, endorsements, and media. Per-second rate divides the yearly total by 31,536,000.
While you were here
$0.00
While the world…
Since January 1st, these global totals also moved
World GDP
$76.63T
Global Military Spending
$1.99T
Global Digital Advertising Spend
$413.28B
Global Food Waste (Value Lost)
$688.8B
While You Were on This Page
Data Sources
Forbes, Celebrity Net Worth
https://www.forbes.com/profile/kylie-jenner/Disclaimer
Earnings are estimates based on public reports.
Frequently Asked Questions
How much does Kylie Jenner earn per second?
Based on an estimated $60 million per year, Kylie Jenner earns approximately $1.90 per second.