Alphabet (Google)
Alphabet Inc. is the parent company of Google and generates the majority of its revenue from advertising (Search, YouTube, Google Network). Other revenue comes from Google Cloud, hardware (Pixel, Nest), and other bets. Alphabet reported total revenue of $402.8 billion for the year ended 31 December 2025, up 15% year over year, making it one of the world's largest companies by sales.
Since January 1st
Year progress
68.9% of the year
How we visualize Alphabet (Google)'s revenue flow
MoneyPerSecond Editorial·Data last reviewed: August 25, 2026
Alphabet's revenue is still overwhelmingly advertising: Google Search, YouTube ads, and the Google Network (AdSense and AdMob) together make up most of the total, with Google Cloud, Play Store fees, and Pixel/Nest hardware filling the rest, and Other Bets—Waymo self-driving, Verily life sciences—contributing a rounding error in revenue terms despite outsized attention. Cloud has grown from a money-losing division into a profitable one, which matters for Alphabet's earnings even though it barely moves this revenue counter.
A meaningful share of Search and Network advertising revenue never reaches Alphabet's own margin line because of Traffic Acquisition Costs—payments to Apple for default placement in Safari, and to Samsung, Mozilla, and other partners—so gross ad revenue and the revenue actually retained by Alphabet are two different numbers. Google Cloud competes with Microsoft Azure and Amazon's AWS, both tracked on their own pages here, in a three-way cloud race that's increasingly about who can offer the most competitive AI infrastructure pricing.
Antitrust rulings against Google's search distribution deals and ad-tech stack, working through U.S. courts, target exactly the TAC arrangements and ad-exchange practices described above; remedies could reshape how Alphabet's advertising revenue is generated even if they don't shrink the headline number much in the near term. Revenue also tells you nothing about where Alphabet is spending—AI infrastructure and Waymo expansion are capital-heavy bets funded by today's ad cash flow, not shown anywhere in a top-line figure.
The number behind this page is Alphabet's consolidated annual revenue, divided evenly into a per-second rate; it does not net out TAC payments to distribution partners at the segment level, and it flattens the real seasonality of ad spending, which is heaviest around the November-December retail season. Alphabet's 10-K breaks out Search, YouTube, Network, Cloud, and Other Bets revenue individually for anyone who needs more resolution than a single counter can offer.
Time Breakdown
$12,773.85
per second
$766,430.75
per minute
$45,985,844.75
per hour
$1.1B
per day
$402.84B
per year
How is this calculated?
// Annual amount
$402.84B
÷ 31,536,000 seconds/year
// Per second
= $12,773.85/sec
The counter starts from January 1st of the current year and accumulates at a rate of $12,773.85 every second, based on Alphabet (Google)'s estimated annual figure of $402.84B.
Methodology
The annual figure is total revenue for the year ended 31 December 2025 ($402,836M) as reported in Alphabet's full-year results release and Form 10-K. It is revenue, not profit. The per-second rate is obtained by dividing annual revenue by 31,536,000 seconds. Segment breakdown (Google Advertising, Google Cloud, Other) is not reflected in the single counter.
While you were here
$0.00
While You Were on This Page
Live stock price
API key not set
Current price
—
Change
—
Trade this stock commission-free
Start investing with zero commissions on popular trading platforms.
Data Sources
Alphabet Q4 and Fiscal Year 2025 Results (3 February 2026) and FY2025 Form 10-K
https://abc.xyz/investor/Cited figure
Alphabet, Q4 and Fiscal Year 2025 Results (2026): $402.836 billion for FY2025, year ended 31 December 2025, as reported by the publisher. Retrieved 8 September 2026.
https://abc.xyz/investor/Disclaimer
Revenue figures are based on the most recent annual report and may not reflect current quarterly trends.
Frequently Asked Questions
How much revenue does Alphabet (Google) generate per second?
FY2025 revenue of $402.8 billion works out to approximately $12,775 per second, or about $1.10 billion per day, when spread evenly across the year. Roughly three-quarters of it comes from advertising across Search, YouTube and the Google Network.
What are Alphabet's main revenue sources?
Google Advertising (Search, YouTube, Google Network) is the largest segment. Google Cloud and Other (hardware, subscriptions, other bets) contribute the remainder. Advertising typically represents over 75% of total revenue.