Meta (Facebook)
Meta Platforms reported total revenue of $200.97 billion for the year ended 31 December 2025, up 22% year over year. Advertising accounted for $196.18 billion of that — roughly 98% — with the remaining $2.58 billion in "other revenue" covering payments fees and business messaging. The Family of Apps segment (Facebook, Instagram, Messenger, WhatsApp, Threads) produced $198.76 billion of revenue and $102.47 billion of operating income; Reality Labs produced $2.21 billion of revenue against a $19.19 billion operating loss. Family daily active people averaged 3.58 billion in December 2025.
Since January 1st
Year progress
68.9% of the year
How we visualize Meta (Facebook)'s revenue flow
MoneyPerSecond Editorial·Data last reviewed: August 25, 2026
Family of Apps advertising—Facebook, Instagram, Messenger, and WhatsApp—generates something like 97-98% of Meta's revenue; Reality Labs, the VR/AR division behind the Quest headset and metaverse push, remains a rounding error on top-line but a multi-billion-dollar annual drag on operating income. Ad revenue is a function of impressions and price per ad, both shaped by Reels engagement and Meta's Advantage+ AI ad-targeting tools that automate campaign optimization for advertisers.
Apple's App Tracking Transparency policy (see our Apple page) cut into Meta's ad-targeting precision, forcing a costly pivot toward on-platform, AI-driven measurement rather than third-party tracking; TikTok and YouTube Shorts compete for the same attention and ad budgets Meta needs to keep growing. EU Digital Markets Act enforcement and periodic GDPR fines add regulatory drag that shows up as unpredictable one-off charges rather than in the steady ad-sales line this counter tracks.
This counter divides gross ad and other revenue by seconds elapsed; it says nothing about Meta's actual profitability, where Reality Labs operating losses have run into tens of billions annually even as Family of Apps produces very healthy margins. Mark Zuckerberg's dual-class share structure means he retains voting control regardless of how buyback-fueled EPS or the raw revenue figure shown here moves.
Annual revenue smooths out what is actually a lumpy quarterly business, with holiday-quarter ad spending typically well above the yearly average baked into this per-second rate. For the segment-level breakdown between Family of Apps and Reality Labs, and for guidance on capital expenditure tied to AI infrastructure, Meta's 10-K and quarterly shareholder letters are the primary source, not this static counter.
Time Breakdown
$6,372.59
per second
$382,355.40
per minute
$22,941,324.20
per hour
$550,591,780.82
per day
$200.97B
per year
How is this calculated?
// Annual amount
$200.97B
÷ 31,536,000 seconds/year
// Per second
= $6,372.59/sec
The counter starts from January 1st of the current year and accumulates at a rate of $6,372.59 every second, based on Meta (Facebook)'s estimated annual figure of $200.97B.
Methodology
The annual figure is total GAAP revenue for the twelve months ended 31 December 2025 ($200,966M) as reported in Meta's full-year results release and Form 10-K. It is revenue, not profit: net income for the same period was $60.46 billion. The per-second rate divides annual revenue by 31,536,000, which spreads the year evenly and therefore does not reflect Meta's seasonality — the fourth quarter is consistently its strongest. The total includes both reportable segments, so Reality Labs revenue is counted while its operating loss is not deducted.
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Data Sources
Meta Platforms, Q4 and Full Year 2025 Results (Form 8-K Exhibit 99.1, 28 January 2026) and FY2025 Form 10-K
https://investor.atmeta.com/Cited figure
Meta Platforms, Q4 and Full Year 2025 Results, Form 8-K Exhibit 99.1 (2026): $200.966 billion for FY2025, year ended 31 December 2025, as reported by the publisher. Retrieved 8 September 2026.
https://investor.atmeta.com/Disclaimer
Figures are total revenue and net income for the fiscal year ended 31 December 2025, as reported by Meta. Quarterly results vary and are affected by advertising demand, currency movements and tax items.
Frequently Asked Questions
How much revenue does Meta (Facebook) generate per second?
Meta's FY2025 revenue of $200.97 billion works out to roughly $6,372 per second when spread evenly across the year. On net income of $60.46 billion the same calculation gives about $1,917 per second.
How much money does Meta make in a day?
Dividing FY2025 revenue of $200.97 billion by 365 gives about $551 million of revenue per day, and net income of $60.46 billion gives about $166 million per day. Both are annual averages rather than daily rates: Meta's fourth quarter alone brought in $59.89 billion, so a December day earns materially more than a February one.
What was Meta's profit in 2025, and why did it fall while revenue grew?
Net income was $60.46 billion, down 3% from $62.36 billion in 2024, even though revenue rose 22% and operating income rose 20% to $83.28 billion. The gap is tax: the provision for income taxes rose 207% to $25.47 billion, lifting the effective tax rate from 12% to 30%. Meta attributes this to a valuation allowance charge recognised on enactment of the One Big Beautiful Bill Act in the third quarter of 2025, and states that without it the full-year effective rate would have been 13%.
How is Meta's revenue split by region?
Meta reports revenue by the location of the user who saw the ad, in four regions. For FY2025: United States and Canada $78.87 billion, Asia-Pacific $53.82 billion, Europe $46.57 billion, and Rest of World $21.71 billion. US and Canada therefore supplied about 39% of revenue from much the smallest share of users, because advertisers bid far more to reach them. Meta does not break revenue out by individual country, so a per-country figure cannot be taken from the filing.
How much of Meta's revenue comes from advertising?
Advertising brought in $196.18 billion of the $200.97 billion total in FY2025, or about 98%. Meta reports the two drivers separately: ad impressions delivered across the Family of Apps rose 12% year over year and the average price per ad rose 9%.
Does this counter include Reality Labs and the metaverse business?
Yes. The annual figure is total company revenue, which includes Reality Labs' $2.21 billion. What it does not show is that the same segment recorded a $19.19 billion operating loss in FY2025 — Family of Apps funds it entirely. A counter built on revenue is therefore describing an advertising business with a large loss-making division attached.